I am a blogger and I use Alexa.Com traffic ranking services quite often to see and compare traffic figures of other sites. For some reason my friend asked me to check out the traffic ranking of Nightwish.Com website. I was amazed with the results. Traffic to Nightwish.Com was remarkable. I am so used to use Alexa.Com that I immediately noticed the high traffic ranking of Nightwish.Com website. Next I wanted to compare it to other, mostly very famous band websites. I got a little bit shocked about the popularity of Nightwish website..
Hold on! First, are you familiar with Alexa.Com? Shortly said, Alexa ranks websites based on their traffic figures. For example, position number one is currently held by Yahoo.Com and in the second position there is Google.Com. This means Yahoo.Com is more popular than Google.Com. Facebook.Com is in position seven which means it is the seventh most visited website in the Internet. If you see a graph for a website, it means the website belongs to 100,000 most visited websites in the Internet.
I compared the traffic of Nightwish.Com to KidRock.Com, Metallica.Com, Lamb-Of-God.Com and Linkin-Park.Com. I picked up those sites just because they belong to “big bands” that are very popular at least in North America. Results are very interesting. As you see in the figures, Nightwish.Com website is the most popular site, even more popular than Metallica.Com. Other band’s websites are far away from the popularity of Nightwish.Com.
The image above is based on six months traffic numbers. To see the big picture, long-term traffic data is needed. The figure on left side is based on three years traffic numbers. As you see, the popularity of Nightwish.Com grows steadily. During those three years it has been popular, but not as much as Metallica.Com. Just lately Nightwish.Com has reached the level of Metallica.Com. In order to see the status right now, short-term traffic data is needed. Three month traffic data analysis shows that Nightwish.Com has recently got more popular than Metallica.Com and any other website in this comparison.
What does all this tell us? Nightwish has created attention and their website is one of the most visited websites in rock and metal music business. Because they have created such attention, they have all the possibilities to break through in North America. It is possible for Nightwish to become a world class band, but are they going to make it happen? Ok, it is not that simple, but the point is that Nightwish is much more popular in the Internet than I expected. It has been noticed that bands like Nigthwish and The 69 Eyes are getting more and more popular in North America, but will they ever break through. Well, we will see it.
Nightwish is a Finnish symphonic power metal band who has recently released their new album Dark Passion Play. Nightwish received much attention when they fired their vocalist Tarja Turunen and hired a new vocalist called Anette Olzon. Dark Passion Play has sold more than 100,000 pieces in Finland and it was the best selling album in Finland in 2007.
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