Metal Music Blog

Yeah, you know it. Sex sells always, at least when the product is aimed for men. Just think about it. How many times a week you see car, motorcycle, fragrance or sport equipment advertisements that include sexy women? Pretty often, eh? Now think about music. In metal music you see the ugliest men in the world. You really have to be interested in music if you listen to Manowar, Rhapsody of Fire or Amon Amarth, as examples. Unless you are not gay, you are more interested in music than the artists.

Now check the hard rock band Die So Fluid, and especially their singer Grog. Die So Fluid is a pretty good band, but not spectacular from my point of view. Without their sexy looking singer Grog Die So Fluid would probably stay as an underground band forever. Because of the sexy singer of Die So Fluid, they have all the possibilities of becoming one of the top bands.

Another example of a sexy singer is Simone Simons from Epica. I like Epica and their operatic music, but what makes them a bit more interesting compared to other bands in the genre, is their singer Simone Simons. A very beautiful singer gets more attention, and attention means more sold records.

Third example is Lullacry and their female singer. Lullacry makes pretty good music, but is still an underground band. By having an attractive female singer they have better possibilities selling more records than with by having a regular looking dude as a singer.

Why sex sells? For what all this is based on? We are living the times of “attention economy“, which means that by creating attention people can make money, and money is needed for bands and companies to survive. By creating attention companies can reach their customers and sell their products. By creating attention bands can reach new fans, become popular and sell more records. For some reason sex is a great tactic to create attention. Don’t ask me what makes sex so big weapon. I have no idea, but we all can easily see that by putting a sexy lady leading a band creates more attention.

Ok, if sex sells, why doesn’t every band have a sexy singer? In order to create attention, your band needs to have something unique or at least different from the market. If you have sexy singer wearing leather, you might get the market attention. If all the singers are sexy and wear leather, it would not work. Anyhow, if a number of bands have sexy singers who differ a little from each other; it works at least for some of the bands. Anyhow, there are other ways to make differences and gain attention. For example, My Chemical Romance was the first band in their genre wearing black. That was a simple tactic but worked well with their music. Twisted Sister used hard ore make-ups and definitely got the market attention.

If you have a band and you desperately want success, analyze your market, your music genre, and find out which tactics other bands are using in order to gain attention. Then figure out something unique for yourself and start promoting that unique thing. It is not that straightforward of course, but in principle it works like that. Music industry is much similar to other industries, and sex sells in other industries as well.

This post was written by Headbanger and its original location is in Metal-Music-Videos.Com blog. For more great metal music articles, please visit Metal-Music-Videos.Com!